Microsoft innovates in reverse, again

Over the last couple years, Microsoft has burnt boatloads of cash to become “Google with a different colour scheme”, by following Google’s lead and releasing copycat products a few months after the Google versions (simplified search engine, desktop search). Now they’re about to do it again with MSN Virtual Earth, a mapping service with many conspicuous Google-Maps-esque features such as overlaying popups on the map and dynamic zooming.

Online mapping services are not a new idea, but Google was the first to make a compelling map browsing engine that runs in any modern browser with no plugins required.

In related news, Keyhole is to be renamed “Google Earth”. Let the conspiracy theories begin!

Published
Categorized as General

By Dan Walmsley

Dan Walmsley

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